Pelle began his career in In2media in 2000, stayed there for 10 years, and has since then had a brief stint as CD for B-Reel in NY, before starting up on his own under the name I AM PELLE. Last year he founded the Copenhagen based studio Spring/Summer, and has since then continued to help brands become even more awesome, now with a great team behind him.
This season offers both minimalism, interaction, vivid colors and beautiful women. In this talk Pelle takes you through work from the years leading up to the start of Spring/Summer and their latest collection as well. With current clients spanning from a major Lingerie company to a Football team to a big Cable provider, this years Spring/Summer collection has it all.